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AI Visibility Audit · Results

Your AI Visibility, Measured.

Prepared for Bridge & Sons Plumbing · Leeds · Full Audit + GEO Sprint

Audit date: 4 September 2026 · 5 AI engines · 20 buyer prompts

Grade: Emerging

Overall AI Visibility Score

38/100

AI assistants name your business in roughly 4 of every 10 relevant buyer prompts. Competitors are named in the rest. You're emerging — visible occasionally, rarely the top answer.

Competitor Benchmark

Average of the 3 rivals most often named instead of you:

71/100

Gap to close: +33 points

By AI Engine

Where you're visible — and where you're not.

ChatGPTNamed in 8 of 20 prompts
32
GeminiNamed in 9 of 20 prompts
44
PerplexityNamed in 6 of 20 prompts
29
CopilotNamed in 7 of 20 prompts
36
ClaudeNamed in 8 of 20 prompts
40

Competitor Leak Report

Who's getting your answers.

The buyer prompts where a competitor was named instead of you — and why the AI trusted them.

"best emergency plumber leeds"

AI namedLeedsFlow Plumbing
Why they wonClear service schema + 4.9★ Google profile cited; "24/7" in title tag
Trusted sourceGoogle Business Profile, Trustpilot

"who fixes burst pipes fast in LS6"

AI namedQuickFix Plumbers
Why they wonFAQ schema matching the question; cited by local press
Trusted sourceYorkshire Post, Checkatrade

"plumber for boiler installation leeds reviews"

AI namedWarmHome Heating
Why they wonReview aggregate schema + dedicated boiler installation page
Trusted sourceCheckatrade, Google Reviews

"reliable gas safe plumber near me"

AI named— You were not mentioned
Why they wonNo service-area or gas-safe schema; thin homepage
Trusted sourceGap

Key Findings

What's working. What's missing.

Strengths

  • Fast, mobile-friendly site
  • Complete Google Business Profile
  • 4.7★ rating already present
  • Clear core service offering

Gaps

  • No Service or FAQ schema — AI can't cite your answers
  • No citations from local press or trade directories
  • Thin "boiler installation" page
  • Absent from Reddit & local forums AI trusts
  • No "24/7 / service-area" signals in homepage

Prioritised Fix List

Your ranked action plan.

In impact order. Items 1–3 alone are projected to lift your score into the 60s.

01

Add Service + FAQ schema across all service pages

High
02

Rebuild boiler installation page as a cited, Q&A-rich hub

High
03

Earn 3 citations from local press, Checkatrade & Trustpilot

High
04

Add "24/7 emergency" + service-area to homepage H1 & schema

Medium
05

Create comparison content vs the named competitors

Medium
06

Drive structured recent reviews mentioning "gas safe"

Medium

Next Steps

Let's walk through it together.

Book your free 30-minute walkthrough. We'll unpack the leak report, prioritise the fixes, and show you the fastest route to being the answer — not the invisible option.

Book Your Walkthrough

Your audit fee is credited in full against your first month on a done-for-you retainer.